Since joining Yamaha as the Percussion Product Manager in 2014, I have been on a path to improve my knowledge of business and marketing. I just completed a great online training program offered by the Content Marketing Institute. The training session was taught by Joe Pulizzi and Robert Rose. The 12 modules are supplemented with books, handouts and videos. This was an excellent training session and I am looking forward to reading Joe Pulizzi’s Epic Content Marketing.
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