We all know that YouTube is a valuable source for any musician. According to YouTube’s statistics, 72 hours of video are uploaded to YouTube every minute. We all know that there are a lot of bad videos included in this number, but there are also many videos that are educational and worth watching. So how do you use YouTube? Chris Robley wrote a blog post on the D.I.Y. Musician Blog (a service brought to us by CD Baby) detailing the “Top 5 Tips for Effective Music Video Promotion on YouTube.” Some of the top tips included:
1. Add links at the top of the description field for each video
This is very important since you only get about three lines of text before the you have to click the “Show More” tab on the window (see below). Unless someone is really interested in the video, they are not going to click the tab to see more information. You need to grab their attention immediately, which leads to #2.
2. Make the first 15 seconds count
How many times have you gone to YouTube to watch a video and clicked away because you did like the beginning of the video? I am guilty of clicking away from a video if it does not immediately capture my attention. Here are some other things to think about relating to this topic:
3. Respond to every comment
This is a common courtesy. I make it a point to respond to every comment, whether they are good or bad. This shows that you have pride in the video you are posting and also make a personal connection with the viewers. If you are responding to a negative comment, politely ask the viewer why they thought the video was bad. This is a learning experience for everyone. If the comments are unkind or abusive, you can always report the comment to YouTube and remove it from the comment section. (Don’t do this often.)
Please check out Chris’s post for more great tips. Click here for the “Top 5 Tips for Effective Music Video Promotion on YouTube” and to download CD Baby’s Ultimate YouTube Guide for Musicians for free!
What tips do you have about promoting yourself on YouTube? Let me know.
Originally posted on DrumChattr.com on October 19, 2012.
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